22% average monthly growth.
For 23 straight months.

Electrolytes are becoming a daily essential

The global electrolyte market is worth US$43 billion in 2026 and projected to reach US$82 billion by 2034. What's driving it: a massive consumer shift from sugary sports drinks toward clean, daily hydration. Think of the transition from energy drinks to coffee, or from soda to sparkling water. Electrolytes are next.

Australia is the perfect launch market. High health consciousness, outdoor lifestyle, and limited competition in the clean hydration space. Hyro owns the subscription DTC segment here and is now entering the US, where LMNT, Liquid IV, and Drip Drop have proven there's a massive appetite for premium electrolyte products.

Steve Chapman built a beverage brand to 5,000+ stores before. This is his second one.

Steve co-founded Shine+, Australia's first nootropic drinks brand, and scaled it into national retail across 5,000+ stores. He left, started Hyro, and applied every lesson: subscription-first, direct-to-consumer, profitable from year one.

The thesis: electrolyte hydration is a daily habit. Clean ingredients, no sugar, no artificial colours, delivered monthly. Hyro launched in April 2024 and was profitable within 12 months. The business has compounded at 22% per month since day one, with zero paid acquisition until mid-2024.

Every number here is pulled
directly from Shopify

Verified transaction data. April 2024 to March 2026. 24 consecutive months of compounding growth.

Backed by athletes, founders,
and operators who use the product

Hyro's cap table is full of people who drink the product daily. They're users first, investors second. That creates organic distribution you can't buy.

Athletes & Creators

Founders, VCs & Institutions

Plus additional shareholders including family offices, professional investors, and strategic partners.

Australia proved the model.
The US is the multiplier.

Hyro launched in the US in early 2026 via Amazon FBA and a dedicated Shopify store. Capital-efficient approach: prove demand, then deploy capital behind proof points.

6 people. ~A$10M revenue.
That's the moat.

Hyro runs an AI-augmented operating model where every team member is amplified by purpose-built AI agents. The result: revenue-per-employee figures that dwarf the DTC industry average.

Hyro doesn't need to hire 15 people to scale to A$30M. As the business grows, the AI layer handles more, keeping operating leverage high and margins strong.

Convertible Note

This note converts at a 25% discount to the next priced round. With revenue compounding at 22% monthly and the US launch underway, the next round will reflect a materially higher valuation.

Use of Funds