Built in under two years, by a team of 6, with 22% average monthly growth over 23 straight months.
Big category, real product, repeatable demand.
Premium hydration, elite social proof, and recurring subscription revenue, all inside a category that is getting bigger every year.
22% average monthly growth, with product, brand, and social proof already in place.
Hyro is a subscription-first electrolyte brand backed by elite athletes, beverage founders, and Australia's leading angel network. It now has the traction, visual brand, and category timing to accelerate into the US.
Electrolytes are becoming a daily essential
The global electrolyte market is worth US$43 billion in 2026 and projected to reach US$82 billion by 2034. A massive consumer shift from sugary sports drinks toward clean, daily hydration. The same pattern we saw with energy drinks to coffee, or soda to sparkling water. Electrolytes are next.
Australia is the perfect launch market: high health consciousness, outdoor lifestyle, and limited clean hydration competition. Hyro owns the subscription DTC segment here and is now entering the US, where the category has already produced billion-dollar outcomes.
Recent exits and valuations in this space
The functional beverage and DTC wellness categories are producing serious outcomes for brands that build loyal, recurring customer bases.
The pattern: Subscription-first, clean-label, creator-driven brands with recurring revenue are commanding premium multiples. Hyro has the same playbook, earlier in the curve, in a market that's growing faster.
Clean hydration. Delivered monthly.
Science-backed. Zero sugar. Daily-use product.
Sodium, potassium, and magnesium in the ratios backed by over 10,000 peer-reviewed studies. No artificial colours, no sugar, vegan, keto-friendly. Designed by sports dietitians to support daily hydration, energy, and recovery.
Five flavours, premium packaging, and a product system that already looks and feels category-winning on shelf, online, and in creators' hands.
Steve Chapman built a beverage brand to 5,000+ stores before. This is his second one.
Steve co-founded Shine+, Australia's first nootropic drinks brand, and scaled it into national retail across 5,000+ stores. He left, started Hyro, and applied every lesson from round one: subscription-first, direct-to-consumer, profitable from year one.
The thesis: electrolyte hydration is a daily habit. Clean ingredients, no sugar, no artificial colours, delivered monthly. Hyro launched in April 2024 and was profitable within 12 months.
Every number here is pulled
directly from Shopify
Verified transaction data from launch in April 2024 through March 2026.
Monthly Revenue — A$ inc. GST (Shopify AU DTC)
Year-on-Year Comparison
6.2× year-on-year growth · AU Shopify DTC only · excludes wholesale + US
What matters: Hyro reached a ~A$10M annualized run rate on ~A$2.2M total equity raised, with strong gross margin and a subscription-heavy mix underneath it.
Backed by athletes, founders,
and operators who use the product
The investor base is strategically useful: athletes, creators, founders, and operators who increase trust, distribution, and brand relevance.
Athletes & Creators
Brand heat shows up outside the website.
Press matters here because it shows Hyro already travels culturally, not just commercially.
Proof that Hyro already travels beyond pure DTC.
Wholesale doors, Amazon, and team environments expand brand reach while the subscription engine remains the core of the model.
Founders, VCs & Institutions
Plus additional shareholders including family offices, professional investors, and strategic partners.
6 people. ~A$10M revenue.
That's the moat.
Hyro runs an AI-augmented operating model where every team member is amplified by purpose-built AI agents. Revenue-per-employee figures that dwarf the DTC industry average.
Hyro can scale materially from here without building a traditional beverage-company headcount base.
The leverage: real consumer demand, premium margins, and a lean operating model that should widen returns as revenue scales.
Australia proved the model.
The US is the multiplier.
Hyro launched in the US in early 2026 via Amazon FBA and a dedicated Shopify store. The strategy is to prove demand first, then scale behind evidence.
AU: ~A$10M Annualized Revenue
7,800+ active subscribers, 156 wholesale accounts, retail expanding into pharmacies and fitness chains. Subscription-first with 87%+ gross margins.
US Market Entry
Amazon FBA live. Dedicated US Shopify store. Testing demand with minimal spend.
US Acceleration
Note proceeds deployed to US inventory, Amazon PPC, and influencer partnerships. Goal: validate A$100K+/mo US revenue before scaling.
Priced Round
With AU trajectory and US proof points, pursue A$5M–10M from consumer-focused VCs. Target: A$30M+ combined annual revenue.
Build a $100M+ hydration business, become the #1 most loved brand in the category, and create strategic exit optionality.
The ambition is to compound subscriptions, deepen cultural relevance, widen distribution, and become a strategic trade-acquisition target within 3 to 5 years.
$100M+ revenue, category love, strategic demand.
Win on product, brand, and operating leverage first. Then become the obvious clean-hydration asset a larger strategic buyer wants to own.
Convertible Note
This note converts at a 25% discount to the next priced round. With revenue compounding at 22% monthly and the US launch underway, the next round will reflect a materially higher valuation.
The goal of this page is simple: make the quality of the opportunity feel obvious, not explained to death.
Use of Funds
Interested?
Reply to the email that brought you here, or contact Steve directly.
Email Steve Chapman →steve@drinkhyro.com · 0420 315 541